What are you looking for?

“Haghartsin Kum-Kum” is a collection of concentrated phytoteas made from variety of herb species. Every compressed block is a unique bouquet with proper combination of herbs.
The “Kum-Kum” collection has a wide variety – “Ivan” tea, seasoned with cherry and rose petals, combined with lychee, quince leaves and dried pumpkin, and mint processed in, gantapa and rosehip.

Why to choose “Haghartsin Kum-Kum” tea?

These bouquets of Armenian teas with unique packaging are made of only natural herbs, without chemical additives. It uses the old recipes of Armenian teas to make them popular and pass on the tea-making techniques to the next generation. Collecting, drying and bouquet making of the herbs used in “Kum-Kum” teas is a special process securing the unique taste of the tea.

How interest turn into business?

It all started with artist Lusine Manoukyan’s simple interest in herbs. It was first expressed as information gathering about the forgotten traditions of Armenian teas and restoring the old Armenian recipes. Generated knowledge enabled turning it into a business idea. In 2020, the production of “Haghartsin Kum-Kum” teas was established. Every tea bouquet was prepared manually, at home, and with active participation of family members only. It is sold in number of cities of Armenia.

Do you want to feel the magical taste of tea?

You can taste “Kum-Kum” teas right here, in the old Armenian manner of tea-party. Those interested in tea-making can take master classes on fermentation, compression, and preparation. What are the healing properties of teas? The philosophy of production builds on a simple truth – any plant and herb have its healing power. There are plants with healing roots, and they should be dug out before blossoming. Other herbs have healing leaves or petals. They say plants and herbs are like human beings – they open up their potential with blossoms. After fresh morning dew, they collect magical energy concentrating microelements, vitamins. And that’s the time when they are ready to share their vital power.